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- What is the cost of these systems?
That's a difficult question to answer since every system is entirely customized to the client. However, most of our clients tell me they'd be spending about the same amount on their traditional print campaigns as what they spent on this far superior, more flexible, more engaging digital system.
- Do you use standard templates in creating these systems?
No - each system is entirely customized to the client's needs and no standard templates are used. Every website, video, eBrochure, eShow, etc. is created from scratch with the client's color scheme's, imagery, logos, etc. in mind - all focused upon ensuring the look/feel (branding) is consistent with imagery already created.
- Isn't this just another website?
Nope. Your product/service needs a website anyway. However, the website is simply the best 'foundation' for these digital marketing tools. For example, the videos run inside the website, the eBrochures and eShows are launched from within the website, the VIP Survey is online as well. The website is the 'launching point' for many far more compelling media tools which communicate your value in a far compelling way than 'just a website'.
- Who's going to do all the writing of the video scripts, organizing the content, etc.?
We provide 2 days of on-site consultation in which we will meet with you to review all your content and help you organize your 'unique selling propositions' (USP's)... then, we'll write the scripts myself and organize the mass of visual content into an easily comprehended, compelling order. You provide the content and we'll provide the compelling messaging to get your message communicated.
- Besides the website, what do I receive for my money?
Every video produced will be delivered to you in 2 formats - one which is 'compressed' and another which is uncompressed. Obviously, the compressed version is the one which runs online - but the 'uncompressed' (higher resolution version) can run on your local computer or even a television. In addition, all the audio portions of the videos are delivered to you in MP3 format (suitable for use in PowerPoints, and even radio commercials). So, MuirMedia delivers all the media components of the system separately to allow you to use them separately.
- How do I make changes?
If you wish to simply upload new PDF price sheets, siteplan PDFs, etc., the system has a mechanism which allows the client to do that himself. Otherwise, MuirMedia will make updates / enhancements to your system for 6 months following the launch - gratis.
- What about Search Engines - Google, etc.?
That's a good question. MuirMedia partners with you and sets up your 'Google AdWords' campaign to guarantee prospects will find this wonderful website when they key in the search phrases you enter. This campaign is absolutely dependent on a variety of variables determined by the client - therefore, MuirMedia teaches you how to setup and manage the campaign, but the client pays the monthly Google fees (since it is their campaign). MuirMedia will help you 'fine-tune' the campaign to maximize your return from it.
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